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3 Tips for Improving Your eCommerce Site

Started by EmbroideryShristi, June 30, 2012, 11:38:17 pm

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June 30, 2012, 11:38:17 pm #1 Last Edit: October 25, 2012, 07:02:50 am by EmbroideryShristi
eCommerce websites face stronger competition than other types of websites, and in order to make an impact with your eCommerce site, you need to hit the ground running with a fast, easy-to-use website that appeals to both your customers and search engines. Here are a few tips to help you get started.
1. Use a professional service to design the basic elements of your eCommerce website

Even if you have considerable experience with web design, you should work with a service like Volusion eCommerce development to set up a site that is both user-friendly and SEO-rich. Professional services understand what your visitors will look for when they check out your site for the first time, and just as importantly, they will know how to make your website appeal to search engine spiders.

Most professional services will start by taking unnecessary elements out of your website and trimming extra pages to create a faster, simpler overall site map. This is an essential first step towards building the type of eCommerce website that your customers will want to visit.
2. Make ordering as easy as possible

You cannot expect visitors to return to your website if they have trouble making a simple order, so give them a fast ordering system with multiple payment options. Many customers decide to cancel their purchases relatively quickly if they have trouble completing their orders with a certain eCommerce site, so improving your payment system is an essential step for building a strong business website.

Think about your products when making changes to your payment system. If you sell relatively expensive products, consider adding payment plans. Look for secure ways to take credit cards and online payments through services like PayPal.

All eCommerce websites should make it easy to make orders, and if your website doesn't offer efficient payment processing, one of your competitors' websites will.
3. Drive business with customized content

Start a blog and regularly post articles about different products. Make sure that your home page is tight and organized, but update it regularly with news. This will keep customers coming back to your website and should also give search engines a reason to pay attention to your website.

With the right content and the right design, you should be able to build a strong eCommerce website. The main thing to remember is that in order to keep your website running, you need to regularly work on its design and content. With the help of an experienced design company, this is a much easier process.
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